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Hi all... I am brand new to Adwords so go easy on me!!

Just a little advice please??

I've been registered and have had my advert campaign for two weeks now.

Basically, I've had 10,000 impressions with only 50 or so clicks. I'm guessing that my CPC is too low, so I am appearing far, far down the results pages.

So, last week, I increased my maximum CPC to 45p, but I am still never charged more than 0.15p for a click!! I am willing to pay more than 0.15p per click, but don't know how to achieve this... and appear higher.

I naturally assumed:
Increase CPC cost = higher results
Increase maximum monthly spend = more ad appearances

I guess I have a lot to learn!

Oh, I'm in the Jewellery and Crafts business to competition is high!!

Many thanks for your time, any advice would be well received!
You need to separate search and content ads into different campaigns.
CTR is very low with content ads + generate many impressions.


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